Back to All Episodes



[00:00:00] Today on all about affordable NFTs. We're talking about the value of CC zero creative commons zero. And brand-building excited to get into that one, but first one, Andrew what do we see in this.

[00:00:13] Yeah, let's see, let's take a look at what's happening. We've got some, we've got decentral land fashion week. Let's see. I don't know the specific dates of this, but we've got a handful of, you know, traditional clothing brands getting involved with this. I've noticed Tommy Hilfiger Estee Lauder.

[00:00:31] So a lot of names from a, you know, traditional. Fashion that are getting involved in, you know, there's a case to be made that maybe that will not be the way that this this kind of works out. That those end up being the most successful brands of the metaverse. It's an article here from decrypt that.

[00:00:48] Talks about how Nike has already acquired art in fact, by and sees that they need a different brand, a brand that seed that is metaverse first understands what is popular, how to create things that work in this world versus the physical world. So interesting that they have this fashion week I'm curious to see, you know, what comes out of this and how hu.

[00:01:10] But who impresses the most? You know, I'm not typically into a fashion week like that, but I am curious, you know, I think tech is a big part of this and that's going to play a big role here.

[00:01:20] Yeah. I mean, I don't quite understand that title of why big Brands won't we will fashion in the metaverse. I just I disagree with actually I think what's going to happen is if anyone gets, I dunno, say really good at doing shoes. let's say the metaverse that I don't know a company like Nike is just going to buy them.

[00:01:37] Like we have just seen, right. It's just self fulfilling

[00:01:41] Brands Yeah are generally good at being really good at brands, fashion brands, especially it's not that they necessarily have a superior technology in baking clothes at this point. I mean, I guess you could argue that Nike is more Technology driven then maybe some other fashion labels, but you know, I dunno it we'll see how it plays out.

[00:02:02] I see that there could definitely be metaverse native brands that have a leg up on traditional brands, but those are still gonna end up being folded into those same the same big money brand, a big brands.

[00:02:16] Fair. Yeah. Oh gosh this is half one Satoshi island. So it's official that there is now an NFT slash crypto paradise and the Pacific ocean just off the coast of Australia. I believe the name is creatively being called Toshi island and they finally got approval to do this. How do you feel about.

[00:02:39] No, I, I don't know a whole lot about it. It sounds ridiculous. I wasn't. I had to actually see the headline a couple of times to realize that, oh, this is a real island that people are planning to really open, I believe in 20, 23, they have plans to have people live there. You know, we'll see if that actually happens.

[00:02:58] That sounds like one of those things that may be pushed back. It definitely. Why is this needed? And I'm not quite clear on that. What is this doing? That isn't being done right now.

[00:03:07] I think it's I, if I'm being just sort of. What I see honest is that it's feeding into this Bitcoin maxi ideology of if only we could redraw the lines and redo wealth distribution to the random, very sort of select group of people that happen to believe in Bitcoin early. And believe that's the only true way.

[00:03:32] And it is truly more religion, I think, than currency at this point. And sort of building. I'm not going to go maybe echoes of Jonestown on this, but it's a little intense to say, like, we're just going to draw a border and try to create our own like rich paradise. I don't think it does Well,

[00:03:49] for an overall crypto brand to have that type of, you know only the wealthy can live here and the, you know, the anointed it rubs me the wrong way and I am a fan of crypto.

[00:04:00] Yeah, I assume it means you have to only buy things in very large purchases and it takes a very long time to transact and all of the.

[00:04:09] Oh, ironically, they're also saying like NFT. No. I will say they're saying all property in the Allan will also be NFT driven. I assume that means that they're in based, but yeah, maybe they'll do it on the on Bitcoin with what is the.

[00:04:22] Platform

[00:04:22] These stacks platform. Yeah, that could be it, but yeah, I don't know about it's. Well, we'll see what happens with this. It sounds like one that is getting a lot of headlines. People will like to look at. And I don't know, I may not. I may not actually come to be who knows.

[00:04:38] Yeah. it smells a little fire festival to me.

[00:04:40] Yeah. All right. We've got, let's see SoftBank. We've got them again. I feel like we've talked about them a handful of times recently they have their hands in everything tech and they are, let's see, launching eight NFT market. Because everybody has to, they're doing this with line it's a social media platform in Japan.

[00:04:59] So Japan, we haven't seen a ton of adoption from the Japanese culture in general. It would seem with NFTs, which is somewhat surprising because there are so many Japanese collectibles that have gone very mainstream. So I think it is a, you know, it's a brave opportunity. I don't know much about the line platform other than it is popular.

[00:05:20] And so I don't know how much of a of a branch out this is for them to integrate NFTs.

[00:05:26] Yeah, interesting that they've they've chosen that market and that approach, but soft, thanks around a lot of money.

[00:05:33] You sure do. All right. We've got someone from your neck of the woods, your stable area. What do we got here, George?

[00:05:39] That's right. So Pegasi or peg exi, depending on how you read and choose to say it has done a pretty bold move by taking a, as I say, a hard line on violation of policy, they blocked an individual. One of the guilds lone Wolf Guild that had 1600 peg is as well as 2.7 million vis which is allowable.

[00:06:04] I mean it's 17,050. Which is a lot in the ecosystem of this game. And it's because that they were promoting a tactic that was not allowed, which is using multiple browsers and wallets to race and rent more Pegas than you're technically allowed with a maximum of three from what they call scholars.

[00:06:25] It's a play to earn. And, you know, I've watched them native ban, maybe then people that bought and they take a very close eye to it and they really don't let it. So overall I think, you know, positive for the community. I feel bad for them cause it like it was something that he said wasn't necessarily doing directly, but was promoting this black hat tactic.

[00:06:46] And you know, there you go. It sends a shot across the bow and it takes a lot of visit out of the market.

[00:06:50] Yeah, I guess that's probably good for visit holders. I heard some, I read some comments about this and people seem to seem to think that. This whole, there was maybe also dumping a lot of his and maybe having an influence on the brace. So I, you know, I think it's good for the, for other holders for them to take action.

[00:07:08] It is pretty drastic, you know, hopefully it is a fair way to do this. You know, there is a, you know, there's a danger when they start taking these actions and that, you know, It's fine if if the community or everywhere, if you're on the right side of this if you do feel like there is some gray area there and you're towing the line, you know, that gets a, that's where it gets a little dicey and you don't know, you can't always say that it's going to be this easy to say that they definitely should be banned.

[00:07:35] You know, I'm glad that it seems to be the right move in this situation, but I certainly don't think that's always going to be the case.

[00:07:42] Just a reminder, are you playing on a centralized or decentralized platform? And if there is a gatekeeper. Basically say you know, your chips are no good here. And just because it's an NFT doesn't mean that it is a decentralized and universally accessible and it doesn't have to play by rules. And that's very true, certainly in games with economies in them Yeah. So I assume this holder can still access a marketplace and sell them. So are pieces, right? Or are they banned from the marketplace as well?

[00:08:11] So here's what happens when they do this, like your account and your ability to sort of trade it. Now, I'd be hard pressed to say like, have they blocked? I don't know how they blocked that because they probably block it from plane. So there was probably a standing claim that they can shut off. But if there's standing is in the wallet and also those packages are in that wallet, they can try to flip them on a looks rare or open seat or other.

[00:08:33] But when you bring that asset, whoever buys that asset and brings it in there, that Pega is blocked. Like can't enter you click it don't work. You try to submit no go.

[00:08:44] That'll be interesting what happens because you figure that somebody will end up with some of these assets and, you know, it won't necessarily be their own fault that it can't be played. So hopefully there is a way for those to be unbanned for new owners. And you know, that it's tough to say that the, those Peggy's should forever be a band just because of the owner, but, you know, it's a tough Tough way to a tough way to regulate the market or tough market to regulate when you have to worry about the health of it.

[00:09:10] And the idea that it is should be somewhat decentralized in that if people are going to put that much into it, they want to know that they can get their assets out.

[00:09:17] It's a good reminder also to buy from the source, if you're looking at any game and in the past. So, you know, we noted if you're going to jump in APN to pay XC, which now by the way, the floor on Pega is went from an astounding. I think it was like 1700 for an unraised. Too, it's now 60 bucks or it's like a hundred bucks for an unraised pacer.

[00:09:36] So the floor has collapsed utterly and completely. Huh?

[00:09:41] Zed. I would.

[00:09:42] Echoes is, yeah. Right. Like, you know, don't buy what you can breed. Remember that lesson, like that was the lesson. And that was very true. But you know, vis went, which is the native token there, you know, it was at a high of 26 and it's trading at like 0.6 of a penny.

[00:09:58] Right. So. It's falling quite considerably, but you know, I wouldn't count this team out over there. They're amazing developers and they just develop at a pace that is breathtaking. So I think they got more. More ACEs up their sleeve and you know, I'm still I'm not buying, I did buy a founding Pega because it was falling down in price.

[00:10:17] And I was like, oh, you know, I can't breed a new founding one. So I was like trying to pick up their Genesis pieces, but it's a weird time to be in it. And I'll say that.

[00:10:24] All right, one more bit of news here. We've got NFTE LA, there's actually a handful of events going on in LA, but wasn't a big or widely promoted event, like an actually LA R NYC. But there is, there are a handful of things going on. Let's see, by the time you're listening to. I think this may have just happened.

[00:10:43] I know some of the some of the events that were going on Colby was going just listen to a Twitter spaces with him talking about a new metaverse that he's releasing with along with Mona and async art and uh, Well, let's see X copies also involved in that one. So they're going to be doing some demos of that down in LA.

[00:11:04] There's something at the super chief gallery. It's a big gallery that has both places in both New York and LA, but do a lot with the digital art NFTs. So handful of things going on down there. It's I think it's great for NFTs to get. In real world in real life experience for people to be able to come together and see this, and also start growing it beyond this idea that it's just a bunch of you know, apes on your phone or whatever.

[00:11:28] Yeah. super interesting. And you know, I like seeing those IRL. There's just so many conferences. We were so funny. We were trying to track all these conferences and they just exploded. There's like one every week. And just,

[00:11:42] Yeah. People

[00:11:43] the capacity, I'd say for

[00:11:45] Yeah. There's a lot of things coming together right now for that to happen. Right. People just looking for reasons to get together and NFTs are a great reason right now.

[00:11:54] Awesome. All right. Let's roll into our affordable projects. Something that I found. And also also in the news, can we pull up the right. is fallen in with the FIFA for the 2022.

[00:12:11] I get that one

[00:12:12] Yeah, 20, 22 Olympic And Paralympic. What am I saying? World cup, not Olympic world cup. That's happening in November, which is, you know, huge partnership international audience, just like viewership through the freaking moon.

[00:12:26] I mean, if you're not a soccer fan, fine, but world cup brings a lot of attention to the game and there's gonna be a huge. NFT component as a part of this. And you know that's the sort of like, that's the next Superbowl in my mind of mass collective attention on a topic, which leads me to my affordable project play, which is wrapped strikers.

[00:12:51] And it's a collection on open sea and originally it was the 2018. Yeah. 2018 world. Where it was technically the first NFT sports card project on a theory. So it's checking one box, which is, I'm like trying to find old freaking projects that are the first of its kind. And this is, you know reportedly the first card on contract.

[00:13:18] And originally they dropped on the ERC ERC 1 65, they dropped on the older ERC. They had to wrap them to get them onto the And now they're on another, on that rat the ERC 7 21. Sorry. And you know, you can wrap it on rabbit, but now these are sitting at let's just take a look at the rough floor you know, about, I think. Point oh, eight three as a floor. There are 3,500 wrapped strikers available, and these are, you know, look, they're very basic graphics, flat imagery, images of players that were in 2018 playing. So here's the play. I wouldn't necessarily. Run around and buying the floor on this one but obviously look, you know, do your own homework.

[00:14:08] What I did was look at players that are likely to be on the roster for 2022, because this is essentially like their rookie card in terms of NFT land. And of course, You know players like Messi and Ronaldo that are going for, you know, I'm just going to pull up messy. Like, you know, if you have five east to burn, like, okay.

[00:14:30] I don't, because it breaks my rule, not by anything. One eighth, but you know, these these conditions. So the play is again, look for, and Google research on players that are likely to still be able to be on a roster in 2022. And, you know, go take a look at what those floors are. I've,

[00:14:49] And if you do know more about soccer than us and want to hop into discord and let us know. We won't stop you, you know, if you have some insight into things that we may not know what these guys, and we're not big, we're not real big soccer fans, either one of us. So, you know we're sort of we're sort of doing our research and guests in a little bit here, but we would also love some help.

[00:15:10] Yeah, and full disclosure. I became a huge Irving Lozano fan after I purchased one where I realized he's likely to be a a member of the 2022. For Mexico. So there you go. You know, he's a winger likely to be on the team 26 years old. So he's not about to retire cause there's like a lot of the Flores.

[00:15:32] I notice a lot of goalies and a lot of people that are like gonna retire and I'm like, oh, I kind of want to see a play if there's going to be a secondary market for you. So that's why I'm saying like, be careful on the floor and also come on. One of you has to know about soccer coach, join our discord and help.

[00:15:44] us like angle.

[00:15:45] Yeah. I mean I feel like I'm usually one of the people that doesn't know something about it, and apparently we get two of us here, so that's not good.

[00:15:52] I played soccer, but yeah, not particularly well, anyway, hopefully that's some alpha for you. Again, none of this is financial advice because I'm talking about and FDS, right. Remember? All right. Our theme. Are we ready? CC zero creative commons, zero. You know, what does this mean for branding?

[00:16:11] What does this mean in general? And just to like start it off. CC zero is under the creative commons concept of no rights, reserved allowing scientists, educators, artists, whoever they want the owners. Basically full licensed to use whatever they want. And it's the, you know, the most free open classification of the system.

[00:16:35] So that's the starting point is the question is it a good thing or a bad thing for projects to be adopting this.

[00:16:42] Yeah, it's been a big topic lately. I guess IP in general has been a big topic lately since since you guys take over of larva labs and, you know, while it's not necessarily CC zero, they did give the IP over to to the NFT holders immediately after they acquired that. So had. But your issue, you know, I guess that is somewhat different than CC zero.

[00:17:04] I believe so the CC zero projects that I'm more familiar with are things like the nouns down that we've talked about, are the nouns put out by the nouns Dow? Let's see the crypto's by super grand plan.

[00:17:17] And that firs I

[00:17:18] M efforts by star Toshi. That's a newer project. That's certainly been hot lately up over a three floor.

[00:17:26] All of a sudden it's one that I looked at for a long time. And.

[00:17:29] really, it was on your list for a long time. And every time I check it, it's a little bit more. And it's a lot more than when I first started tracking that home. But you know, there are a lot of these zero projects getting more popular.

[00:17:41] Another one is crypto Dick butts, a sort of an odd project, but they, so this was one. What is interesting is that they actually voted to become CC zero. So it wasn't CC zero initially, but the Dow. Then voted to go see Sisero. So when you do this, it gives rights. Then it gives the Merck, gives the holders all rights to do whatever they want with the piece.

[00:18:03] So it is interesting. I don't know how we're going to see. We haven't seen a lot of brands use these assets yet. That I know of, you know we've talked about how board apes and some other projects, but primarily board aids are being used a lot in restaurants and more digital type of branding than than traditional branding.

[00:18:23] So you, I don't know how these are used, you know, I don't know how they're going to be used by, well, at this point, you know, I think a concern that I would have is that you're always linked to the other brands that are also using that IP in some way. And you know, that's, that can be good and that can be bad.

[00:18:44] I think, you know, in terms of brand building a traditional marketing, Mindset would say that it is bad for a brand to pollutant dilute its messaging, its cadence, its consistency, because the elements of brand rely on that type of like, you know what to expect when you pick up a Coke, you don't have a bunch of people running around with different forms.

[00:19:07] In different ways, shaking it, opening it cold, hot, like no it's served a certain way. It has to be done like this. You don't see particularly, you know running Disney, running around with their IB being like, all right. And now Mickey mouse is in a shoot him up and now Mickey mouse is over here. They have a very consistent brand strategy now just because I'm cannot the top of my mind.

[00:19:32] Pick out and think of like an open source brand that has like done well, I can think of code platforms that have done this. I can't think of a brand which has to tap into tribal and cultural elements, which are fire things. But just because it hasn't happened before, it doesn't mean it won't happen going forward.

[00:19:50] So I'm actually a little wary of projects that are like this. I think there's like an initial excitement about like, oh, the maximum potential. I don't know if that's how you build a brand over time.

[00:20:00] Yeah, I think it's interesting that to think, you know, that it has to be, trust me some sort of commonality among these brands, you know, why are they related? And, you know that's tough, you know, but I guess the. And the successful brands that do use these will find, I think we'll find a way to, to bring that out.

[00:20:19] You know, they, there is some, you know, we've talked a bit about how projects seem to be sort of targeting different groups much more specifically now, and it's not. Here NFT world. Here's what, here's the project and it's getting more specific. So I think, you know, if you can start thinking about the holders as having some sort of common identity of some sort, you know, you can start thinking about how the brand can be used.

[00:20:44] If it's, you know, then there's different parts that kind of go along with that. And there's this community that, you know, That needs, you know, different parts to it. You know, whether I, you know, I don't know exactly what that may be, but let's even just say that it's a group that is particularly into, to web development and then you'll have, you know, a brand that is doing hosting and a brand that's doing marketing and, you know, different brands that are all related to this.

[00:21:09] I could see that working out and, you know, I think it would take some time for that to really sort out because as you know, as we know at this point, there's a lot of people in brown. Not at all for I dunno for the sort of target or for the reasons that, that they may be, that the project is set out to set out for.

[00:21:27] Maybe I'm not saying that right, but. Th there's a lot of people in projects for the money at this point. And if they're not there for other reasons, then you know, it's going to be hard for that identity to come through. So, you know, I don't know I'm wary of how that could be used, but it could also see a way that it could be successful in the right situation.

[00:21:44] I look at, and I have this note here, the perils of a cartoon Pepe, which, you know, I don't think it was a CC zero, but essentially was taken. This is the frog created by. That essentially it was taken over, unfortunately by a, you know, white nationalists movement for, you know, just sort of very racist and just sad, inappropriate usages of the image of. And you know that the artist tried to claim it back by rewriting and trying to do it. But the point here is that who's to say that one, just one ape or just one fill in the blank, falls in the hands of somebody.

[00:22:26] Who's like, you know what? This is going to be the new face of white nationalism. This, you know, punk with a, you know, a scalped head. Perfect. That's our new mascot. And suddenly it's plastered everywhere becomes synonymous. The ideology of the people that choose to use it. I think there is there's risk there,

[00:22:44] Yeah, I think that's a pretty far, it's pretty extreme example to warn them reason not to do something. Yeah. I mean, I think there's a number of things that could happen before then and to distance a project from that. And, you know, I, I don't know. I'm not uh, you know, I think there's going to be brands that do this successfully.

[00:23:00] I think, you know, even looking at the branding around the board and hungry restaurant, I think they certainly have the right idea. And I could definitely see people that aren't necessarily into the board. Ape culture is still seeing that and thinking, all right, well, that looks like. The familiar with, I've seen these kinds of images around and it's a burger and that is, you know, that's also the kind of thing that does.

[00:23:22] It's a relatively mass appeal items. So it's not necessarily going to a specific target. I could see someone like that working. I don't know, I don't know what other brands start using these well, you know, we haven't seen it yet. There is a lot of talk about the value of it. I think we also maybe have to start rethinking, you know, what it means to be building brands, you know, it's, as we know that, Personalities now have their own brands.

[00:23:46] And I think it's a lot of, you know, you can buy a PFP of a specific project and essentially buy a lot of followers by like making that your PFP, engaging with them. And, you know, that can help build a brand of a sort. And it's, you know, maybe it's not the traditional logo, that type of branding that we're thinking of but maybe just being part of the community, connecting with these different.

[00:24:07] Communities and finding ways in there that you're maybe integrating it into projects in different ways, you know, we saw how the the board apes, other sites video used some of these these projects and, you know, some of them weren't CCCR, but they weren't using the, they were using assets like the crypto's and nouns in their video.

[00:24:26] And you get, definitely see these being used by other projects in a way that broadens the broadens appeal part of the market. Garden's the viewership of these assets and, you know, I think that's a good thing in general. Most people haven't seen me still.

[00:24:40] Yeah. And inside of a project, it's kind of interesting. It's like story within a story where you get a certain type of trait, for example, the. Becoming its own little micro brand inside of there. And then like that meaning something different. And so even just categories of traits becoming, I think though, you know, I feel like we're, I'm much more questioning of the longevity of a brand to sustain over time, because I think I'm more a classic marketer maybe in that mindset.

[00:25:08] And I think of the difference between if you could have one franchise star Trek or star wars, which one would you choose? You would likely choose star wars because merge alone is ridiculous. The brand is tight. They have a consistent thing though. Don't watch the first three, obviously, as everyone knows.

[00:25:24] But they have, you know, really cultivating. You know, all of the myths, the lore, the legend, the merge, the attractions, the rise. And then you look at something like star Trek, which just sort of randomly throws darts at Picard's has obviously its generation from a TV series, but like was licensed to different groups along the way, which just tore the brand in different storylines and arts just fricking, randomly.

[00:25:49] Beginning to try to tie together, but you realize when you don't have that consistent drumbeat of a narrative of like, here's where we are, here's where we're going. Here's our sort of belief system as mapped out that it can be it can be hard.

[00:26:03] Yeah. Yeah, absolutely. The two sides of that. You know I don't know. I don't know. I don't think there's one clean answer here. Like it, whether it's good or bad, I think there's definitely going to be people that brands that do this well, and there's going to be, there's going to be some issues that's coming up as well.

[00:26:18] As you know, as we see all the time, there's I don't know there's something new every day in NFTs and how they affect and how one thing affects other parts of the ecosystem.

[00:26:28] I would say one counter to my narrative actually is the net effect of attention. no substitute for the type of attention over time that simply builds recognition and familiarity. And what I see growing with board apes is that it is one of. Opulence exclusivity, a little bit of DGN as the sort of mascot of what the whole movement is.

[00:26:53] And every time it shows up on everything from a rapper to a hamburger to a television show, is there like potentially licensing out for movies who knows it all sort of just adds to the attention engine behind the asset. And maybe it's a broader idea that just sort of grows because there's a bunch of.

[00:27:12] You know, rising tide of everyone's sort of doing their own marketing thing. And it's just like, all right, everyone's just going to lift up because everyone keeps seeing it and everyone keeps identifying. So maybe that works. Yeah. I mean, I think there's a reason that people attach themselves different PFE images and want to sort of ride these these waves of attention. There are ways to do. And I think promote a brand over time and maybe it does shift, but you know, as we know marketing has, it's always shifting and this, we don't know exactly what it's going to be like in this NFT world.

[00:27:42] We've talked a little bit about how things are shifting, but I, you know, I don't think that it's, that anyone knows exactly how it's going to play out.

[00:27:50] Yeah I do subscribe to the immutable truth of attention though. And they will have that as long as new money and new marketing initiatives, keeping, just getting pushed behind these things. And that's the upside, probably a brand building open creative commons.

[00:28:05] Yeah, absolutely. I think we've We did.

[00:28:07] that's everything on this topic. Yeah.

[00:28:09] I think we solved it, another problem, taken care of everybody. Don't worry. All right. Good luck, Andrews. Yeah.

[00:28:16] All right. Good one, George.